Pavarotti in commercials

Pavarotti – The People’s Tenor – The promo videos!

In my last post I told you about the latest Decca release to mark the 10th anniversary of his death, the new Pavarotti compilation album, the double CD entitled The People’s Tenor.

blog-post-319-pavarotti-the peoples-tenor-cd-promo-videos

Here are the promo videos for this new Pavarotti album! The first two videos are for the international version (20 and 30 seconds) and the third is for the French version.

Happy listening and watching!

This blog post no. 319 was first published 04-10-2017. Last revision 04-10-2017.


Pavarotti in the Park commercial

Here is Pavarotti in a tv commercial for “Pavarotti in the Park”. This was in fact a tv broadcast of Pavarotti’s Hyde Park concert in London in 1991.

As many will know, this was the concert attended by Diana, Princess of Wales. And the rain kept pouring down! This concert is available as “Pavarotti in Hyde Park” on Decca CD and DVD.

Enjoy this commercial! It may give you the urge to listen to, or even watch Pavarotti’s Hyde Park concert again! 🙂

This post was first published 23-10-2014. Last revision 23-10-2014.

The great Pavarotti lookalike Colin Miller in commercials

The Pavarotti lookalike Colin Miller, a man from the UK now in his late 60’s, has appeared in many commercials as the real Pavarotti.

Mr. Miller as Pavarotti is a good example of Pavarotti in popular culture. Everybody has heard about Pavarotti and even Pavarotti impersonations hits home.

Here are four tv commercials with mr. Miller as the great Pavarotti. Enjoy! I think it’s funny!

More on Colin Miller in future posts. And more commercials with the real Pavarotti, too! 🙂




This post was first published 15-08-2014. Last revision 15-08-2014.

Pavarotti in commercial for financial services firm

In this tv commercial for the financial services firm J. G. Wentworth the image and voice of Pavarotti in the 1981 San Francisco Opera production of the Verdi opera Aida is used. Margaret Price sings the title role and Luciano Pavarotti sings the role of Radamès. This performance is also out on DVD. This tv commercial is probably not. But it’s funny anyway!

This post was originally published 31-03-2014. Last revision 31-03-2014.

Pavarotti: The 50 Greatest Tracks – The marketing story

When it was time to celebrate Pavarotti’s 50 years on Decca Classics and 50 years since his international debut, a brand new compilation, Pavarotti: The 50 Greatest Tracks, was released in October 2013 on Decca CD (2 CD set), download and streaming.

The marketing of this release was massive, including a website for sharing photos, and another website to record and publish your own version of Pavarotti arias such as Nessun dorma!

Prior to the release, as part of the marketing strategy, the press reported that this compilation would contain a newly discovered Pavarotti recording, but as I wrote in August 2013 that was a bit far from the truth. Be that as it may, with this compilation Pavarotti once again topped the charts, six years after he died!

Besides the so-called newly discovered Pavarotti recording (which wasn’t!), the compilation didn’t contain any real surprises as all were previously released. Read more about each tracks here.


In addition to the standard 2 CD set two additional releases followed (both on Decca):

The 2 CD set was also released as Pavarotti: Les 50 Triomphes by Decca in France. Other national releases may exist as well.

The CD artwork and the ads on TV and online were quite creative. There was a one minute teaser and a 20 seconds TV-spot, both narrated in English. However, on YouTube I’ve found many other versions of the TV-spot from various countries.

This was absolutely a marketing campaign for the greatest singer that ever lived!

Teaser UK

TV-spot UK


TV-spot Germany

TV-spot The Netherlands


TV-spot Denmark

TV-spot China


TV-spot South Africa

This post was originally published 24-03-2014. Last revision 24-03-2014.

Pavarotti in San Pellegrino mineral water commercial

Here is Pavarotti in a tv commercial for the Italian sparkling mineral water San Pellegrino. It’s not any Italian sparkling mineral water, it’s that Italian sparkling mineral water that has Pavarotti’s name and portrait on the bottle. This great idea was launched in Italy in 2013. My heart sparkles! 🙂

This post was originally published 01-11-2013. Last revision 01-11-2013.